Growth marketing
YORD runs growth marketing that puts a product in front of the people most likely to buy it. The team sets goals, plans the channels, creates the campaigns and measures what brings customers. The service works alone or alongside a product YORD has built, so the message and the product stay in step.
What we build
- A growth plan with the audience, the goals and the channels to test first
- Positioning and messages for the main pages and campaigns
- Campaign setup on the channels in the plan, with tracking in place before launch
- Landing pages and email sequences for the first customers
- Reports on which channels bring signups and paying customers
- A ranked list of changes to make next, based on the results
Who this is for
- Your product is live but has few users
- You have launched and need a clear plan to reach your first customers
- You do not know which channel brings your most valuable customers
- You want marketing that uses feedback and usage data from your users
How it runs
Idea
We agree the goal, the audience and the measure of success.
Design
We plan the channels, the messages and the tracking, and agree the budget with you.
Build
We create the pages, messages and campaigns, and check the tracking before anything goes live.
Launch
We start the campaigns as small tests, then increase spending on what works.
Grow
We review the results with you and change the plan based on the numbers.
Questions about this service
What does growth marketing cost?
The fee depends on the channels, the number of campaigns and the work involved. Advertising spend is set separately from the fee. YORD states both in writing, so you can see each cost. Spending is reviewed against the plan at each review point, so changes follow the results.
Does YORD guarantee results?
No. YORD does not guarantee sales, signups or search rankings. The team sets clear targets, measures results against them and changes the plan when the numbers show a need. Any target in the plan is a goal to measure against, not a promise of an outcome.
Can YORD market a product that another team built?
Yes, YORD can plan growth for a product built by another team. The team starts with a review of the product, the pages and the tracking, then agrees the plan. The first review shows whether the fit is right, and it may show product changes that would help marketing.
How does YORD measure whether marketing works?
YORD sets up tracking before launch, so each campaign links to signups or sales. The team reports results against the goals agreed at the start, and the reports state which numbers are estimates. You see the tracking setup before any campaign goes live.
Which channels do you start with?
The channels follow the audience and goals in the growth plan. YORD starts with a few channels as small tests, then increases spending on the ones that bring paying customers. The plan names the channels to test first and the reason for each.